Keyword Research Services
Find the right keywords. Attract the right people.
Not all traffic is good traffic. If your website isn’t attracting the right audience, it’s time to rethink your keyword strategy.
As a freelance SEO consultant in Australia, I help businesses discover the keywords that actually matter—the ones your ideal customers are typing into Google. Using real data and a practical approach, I identify the search terms that drive traffic with intent to buy, book or contact.
How keyword research can change your SEO strategy?
Choosing the wrong keywords is one of the biggest reasons websites don’t perform well on Google. Many businesses in Australia fall into these traps:
- Targeting high-volume keywords that are too competitive
- Attracting the wrong audience with broad or vague search terms
- Missing out on specific local or niche searches that could bring real customers
At Danielog, I take a strategic approach to keyword research. It’s not just about search volume—it’s about understanding the intent behind the search and finding the opportunities your competitors are missing.
What you'll get from my keyword research?
- Targeted keywords aligned with your audience and business goals
- Search intent analysis to help you create content that actually converts
- Long-tail keywords that bring qualified, low-competition traffic
- A keyword map to structure your content and avoid internal competition
- Competitor insights to uncover keyword gaps and win back visibility
Why work with Danielog for your Keyword Research?
My keyword research process
Not all keywords bring results. Most agencies focus on high-volume, generic terms—but those often attract the wrong audience and deliver poor conversions. I take a different approach. My keyword research is built around your business, your audience, and the actual intent behind each search. No fluff—just data-backed terms that drive real results.
I work across a range of SEO specialities, including B2B SEO, eCommerce SEO, and International SEO — so whether you’re targeting local clients or global markets, I’ll tailor a strategy that fits.
Business and audience analysis
Before jumping into keywords, I get to know your brand and who you’re trying to reach. This helps uncover terms that actually align with your offering and connect with real people.
- Understand your products, services and market.
- Identify pain points, needs and goals of your target customers.
- Analyse local competition and audience behaviour.
Keyword and competitor gap research
Using tools like Ahrefs, SEMrush and Google Search Console, I identify opportunities your competitors are missing and build a strategy around them.
- Discover high-potential keywords specific to your industry.
- Find existing keywords already bringing traffic to your site.
- Reveal untapped opportunities compared to your competition.
- Include both branded and non-branded terms for a balanced approach.
Keyword mapping to web pages
I don’t just list keywords—I assign each to a specific page to avoid cannibalisation and improve your site’s structure.
- Organise keywords by relevance and intent.
- Allocate terms strategically across your site.
- Build a clear structure to support better rankings and UX.
On-Page content ontent optimisation
Once the keywords are in place, I help you make the most of them by improving how they’re used on your site.
- Update titles, meta descriptions and headers with your target terms.
- Refine your existing content to improve clarity, structure and SEO.
- Create content aligned with real search intent to boost conversions.
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Advanced keyword research services for australian businesses
Finding the right keywords is the foundation of ranking on Google—but it’s not just about chasing search volume. It’s about understanding your business, your audience, and your competition to create a strategy that actually drives qualified traffic.
Whether you’re focused on:
I help you uncover the search terms that really matter.
Current rankings and search volume
I check what keywords you’re already ranking for and find new opportunities to attract more of the right traffic.
- Highlight your quick wins and underperforming pages.
- Uncover untapped search terms relevant to your services.
- Prioritise keywords that drive qualified traffic—not just clicks.
Keyword difficulty
Not all keywords are created equal. I assess which terms are more realistic to target based on competition and your site’s authority.
- Identify low-hanging fruit for faster results.
- Flag high-difficulty keywords that may need long-term planning.
- Recommend a smart balance for short and long-term SEO growth.
Competitor analysis
I research what’s working for your competitors and where you can stand out.
- Reveal the keywords your competitors rank for—but you don’t.
- Benchmark your SEO position against others in your space.
- Find new angles and content gaps to dominate your niche.
SERP features and visibility
It’s not just about ranking—it’s about standing out in the results. I analyse how Google displays your search results and how your site can break through the noise.
- Look for featured snippets, local packs, videos, and more.
- Optimise your pages to appear in different SERP formats.
- Adapt your strategy to how users actually interact with search results.
Search trends over time
SEO isn’t static—search habits change. I track how your target keywords perform throughout the year to spot trends and plan ahead.
- Uncover seasonal trends relevant to your industry.
- Avoid short-term fads and focus on evergreen opportunities.
- Use trend data to guide your long-term content strategy.
Some of my case studies
+50% impressions and +100% clicks from Google in 5 months
+94% organic traffic in 5 months
+66% more visibility in 2 months
+8,511% more revenue from Google Ads in 1 year
+1,632% conversions from Google Ads in 1 year
+550% more visibility from Google Ads in 1 year
Web Design for CoFlats.es
Web Design for Acontraplus.com
Web Support for TeatreRomea.cat
FREE SEO Checklist
My SEO checklist simplifies the optimisation process, ensuring website visibility, higher search rankings, and increased organic traffic.
Common questions about my keyword research service
Keyword research helps you understand exactly what your target audience is searching for on Google.
It’s the foundation for creating relevant content and making sure your website shows up in the right searches to attract qualified traffic.
- High-volume keywords are broad terms that get lots of searches—but they’re also very competitive.
- Long-tail keywords are more specific, with fewer searches but stronger intent to buy or take action.
At Danielog, I focus on finding the right balance to help you rank well and bring in quality traffic.
Absolutely. I take a deep look at what keywords your top competitors are ranking for—and what they’re missing.
This helps uncover opportunities you can target to outrank them.
Once we’ve nailed the right keywords, I’ll provide a clear action plan to integrate them into your SEO strategy.
This includes recommendations for your website content, meta tags, URL structure, and optimisations across SEO On-Page, SEO Audits, Local SEO, and Ongoing SEO Management.
It’s best to revisit your keyword strategy at least once a year—or whenever you launch new services or enter a new market.
Search trends and Google’s algorithm are always evolving, so regular updates are key. My Ongoing SEO Management service is perfect for keeping your strategy sharp over time.
