d.Digital marketing consultancy — Australia & Spain

Keyword Research Services

Q: What’s the difference between high-volume keywords and long-tail keywords?

High-volume keywords are broad terms that get lots of searches—but they’re also very competitive. Long-tail keywords are more specific, with fewer searches but stronger intent to buy or take action. At Danielog, I focus on finding the right balance to help you rank well and bring in quality traffic.

Q: Do you include competitor analysis in your keyword research service?

Absolutely . I take a deep look at what keywords your top competitors are ranking for—and what they’re missing. This helps uncover opportunities you can target to outrank them.

Q: How often should I update my keyword research?

It’s best to revisit your keyword strategy at least once a year —or whenever you launch new services or enter a new market. Search trends and Google’s algorithm are always evolving, so regular updates are key. My Ongoing SEO Management service is perfect for keeping your strategy sharp over time.

Find the right keywords. Attract the right people.

Not all traffic is good traffic. If your website isn’t attracting the right audience, it’s time to rethink your keyword strategy.

As a freelance SEO consultant in Australia, I help businesses discover the keywords that actually matter—the ones your ideal customers are typing into Google. Using real data and a practical approach, I identify the search terms that drive traffic with intent to buy, book or contact.

+94% organic traffic+8,511% revenue from Google Ads+50% Google impressions+1,632% conversions+66% visibility in 2 months+550% visibility on Google AdsAustralia · Spain

01The challenge

Before

How keyword research can change your SEO strategy?

Choosing the wrong keywords is one of the biggest reasons websites don’t perform well on Google. Many businesses in Australia fall into these traps:

Targeting high-volume keywords that are too competitive
Attracting the wrong audience with broad or vague search terms
Missing out on specific local or niche searches that could bring real customers

At Danielog, I take a strategic approach to keyword research. It’s not just about search volume—it’s about understanding the intent behind the search and finding the opportunities your competitors are missing.

After

What you'll get from my keyword research?

Targeted keywords aligned with your audience and business goals
Search intent analysis to help you create content that actually converts
Long-tail keywords that bring qualified, low-competition traffic
A keyword map to structure your content and avoid internal competition
Competitor insights to uncover keyword gaps and win back visibility

02Why Danielog

Why work with Danielog for your Keyword Research?

Features

Danielog

Other agencies

Custom keyword strategy

Real search intent analysis

Local and long-tail optimisation

Local and long tail keywords

Actionable report

Direct contact, no middlemen

03How I help

My keyword research process

Not all keywords bring results. Most agencies focus on high-volume, generic terms—but those often attract the wrong audience and deliver poor conversions. I take a different approach. My keyword research is built around your business, your audience, and the actual intent behind each search. No fluff—just data-backed terms that drive real results.

I work across a range of SEO specialities, including B2B SEO, eCommerce SEO, and International SEO — so whether you’re targeting local clients or global markets, I’ll tailor a strategy that fits.

Business and audience analysis

Before jumping into keywords, I get to know your brand and who you’re trying to reach. This helps uncover terms that actually align with your offering and connect with real people.

Understand your products, services and market.
Identify pain points, needs and goals of your target customers.
Analyse local competition and audience behaviour.

Keyword and competitor gap research

Using tools like Ahrefs, SEMrush and Google Search Console, I identify opportunities your competitors are missing and build a strategy around them.

Discover high-potential keywords specific to your industry.
Find existing keywords already bringing traffic to your site.
Reveal untapped opportunities compared to your competition.
Include both branded and non-branded terms for a balanced approach.

Keyword mapping to web pages

I don’t just list keywords—I assign each to a specific page to avoid cannibalisation and improve your site’s structure.

Organise keywords by relevance and intent.
Allocate terms strategically across your site.
Build a clear structure to support better rankings and UX.

On-Page content ontent optimisation

Once the keywords are in place, I help you make the most of them by improving how they’re used on your site.

Update titles, meta descriptions and headers with your target terms.
Refine your existing content to improve clarity, structure and SEO.
Create content aligned with real search intent to boost conversions.

Want more leads, sales and revenue?

Click the button to learn how I can help grow your website and book a free consultation today.

04Services

Advanced keyword research services for australian businesses

Finding the right keywords is the foundation of ranking on Google—but it’s not just about chasing search volume. It’s about understanding your business, your audience, and your competition to create a strategy that actually drives qualified traffic.

Whether you’re focused on:

I help you uncover the search terms that really matter.

Current rankings and search volume

I check what keywords you’re already ranking for and find new opportunities to attract more of the right traffic.

Highlight your quick wins and underperforming pages.
Uncover untapped search terms relevant to your services.
Prioritise keywords that drive qualified traffic—not just clicks.

Keyword difficulty

Not all keywords are created equal. I assess which terms are more realistic to target based on competition and your site’s authority.

Identify low-hanging fruit for faster results.
Flag high-difficulty keywords that may need long-term planning.
Recommend a smart balance for short and long-term SEO growth.

Competitor analysis

I research what’s working for your competitors and where you can stand out.

Reveal the keywords your competitors rank for—but you don’t.
Benchmark your SEO position against others in your space.
Find new angles and content gaps to dominate your niche.

SERP features and visibility

It’s not just about ranking—it’s about standing out in the results. I analyse how Google displays your search results and how your site can break through the noise.

Look for featured snippets, local packs, videos, and more.
Optimise your pages to appear in different SERP formats.
Adapt your strategy to how users actually interact with search results.

Search trends over time

SEO isn’t static—search habits change. I track how your target keywords perform throughout the year to spot trends and plan ahead.

Uncover seasonal trends relevant to your industry.
Avoid short-term fads and focus on evergreen opportunities.
Use trend data to guide your long-term content strategy.

05Results

Some of my case studies

SEOSEO audit & optimisation

+50% impressions and +100% clicks from Google in 5 months

SEO Audit and Optimisation for Australia Tech Business

+94% organic traffic in 5 months

SEO Audit and Optimisation for Australia B2B Business

+66% more visibility in 2 months

SEO Audit and Optimisation for Spanish Real State Agency

SEMGoogle Ads management (PPC)

+8,511% more revenue from Google Ads in 1 year

PPC Management for Australia E-Commerce Business

+1,632% conversions from Google Ads in 1 year

PPC Management for Australia B2B Company

+550% more visibility from Google Ads in 1 year

PPC Management for Australia Hospitality Business

WebWeb design & digital strategy

Web Design for CoFlats.es

Web Design and Digital Strategy SEO and SEM for a real estate agency in Barcelona.

Web Design for Acontraplus.com

Landing Page design and Web Analytics implementation.

Web Support for TeatreRomea.cat

Planning and execution of the digital strategy for the Romea Theater in Barcelona.

And a few more!

06Reviews

Here's what people are saying

Real feedback from real customers—see how Danielog is making a difference!

Daniel is a skilled digital marketing expert with strong skills in SEO & SEM. At Green Hat, he consistently delivered impressive results, optimising campaigns and websites to drive traffic and conversions. He is a great person to work with, knows what he is doing and goes the extra mile when needed.

Jakob Naumann

Green Hat

Working with Daniel was an absolute pleasure. His calm, positive approach and knack for leading effective digital strategies really set him apart. He also created a seamless digital infrastructure, integrating all key processes efficiently. Daniel’s a talented professional and a great team player who always brings out the best in those around him.

Bernat Sanromà

Creative Director

Working with Danielog has been one of the best decisions for my real estate agency. Since launching the CoFlats website, I’ve seen quality leads coming in every month, and the organic ranking has improved significantly. Daniel has a clear, effective approach, always focused on practical solutions and long-term results. The website runs smoothly, and the support I get is always quick and friendly. Highly recommend!

Martí Sans

CoFlats

Featured Resource

FREE SEO Checklist

My SEO checklist simplifies the optimisation process, ensuring website visibility, higher search rankings, and increased organic traffic.

07FAQ

Common questions about my keyword research service

Can’t find your question? Drop me a line.

Why is keyword research important for SEO?

Keyword research helps you understand exactly what your target audience is searching for on Google.

It’s the foundation for creating relevant content and making sure your website shows up in the right searches to attract qualified traffic.

What’s the difference between high-volume keywords and long-tail keywords?

High-volume keywords are broad terms that get lots of searches—but they’re also very competitive.
Long-tail keywords are more specific, with fewer searches but stronger intent to buy or take action.

At Danielog, I focus on finding the right balance to help you rank well and bring in quality traffic.

Do you include competitor analysis in your keyword research service?

Absolutely. I take a deep look at what keywords your top competitors are ranking for—and what they’re missing.

This helps uncover opportunities you can target to outrank them.

How are the discovered keywords used in my SEO strategy?

Once we’ve nailed the right keywords, I’ll provide a clear action plan to integrate them into your SEO strategy.

This includes recommendations for your website content, meta tags, URL structure, and optimisations across SEO On-Page, SEO Audits, Local SEO, and Ongoing SEO Management.

How often should I update my keyword research?

It’s best to revisit your keyword strategy at least once a year—or whenever you launch new services or enter a new market.

Search trends and Google’s algorithm are always evolving, so regular updates are key. My Ongoing SEO Management service is perfect for keeping your strategy sharp over time.

Long-tail keywords have been shown to receive 1.76 times more clicks than short, broad keywords, making them a valuable strategy to improve SEO performance.

Keyword.com