Meta Description and Meta Title Length Checker

This indispensable tool is designed to ensure your meta titles and descriptions are not just compelling, but also perfectly optimised for search engines. Say farewell to the frustration of truncated titles or incomplete descriptions in search results. 

Google SERP simulator to optimise your meta title and description​

Unlock the full potential of your website with our cutting-edge Google SERP Simulator! This powerful tool is your secret weapon in crafting the perfect meta titles and descriptions, ensuring they not only captivate your audience but also meet the critical standards of search engine optimization. 

With real-time previews, you can see exactly how your site will appear in Google’s search results, allowing you to fine-tune every word to perfection. Say goodbye to guesswork and hello to higher click-through rates, increased visibility, and ultimately, superior search rankings. Elevate your SEO game today and make your website impossible to ignore with our Google SERP Simulator!

Emojis for title

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Emojis for description

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How to Optimise your Meta Titles and Meta Descriptions?

This Google SERP Simulator allows you to draft titles and descriptions optimised for Google.

It’s one of my favourite strategies because it enables you to achieve great results with a very small creative change.

Keen to learn how I do it? 👇

How to Craft a Catchy Meta Title?

Write a short, descriptive, and eye-catching title with your main keyword as close to the beginning as possible.

I often start with the triangle symbol (▷) followed by a space, and then the text.

Play with selective or complete capitalisation to HIGHLIGHT elements or Keywords. Try changing the first letter of each word to uppercase.

Use brackets [], vertical bars (|), or dashes (-). Google often uses these as separators to shorten your titles or directly replace them with the H1.

However, always check the changes in search results, because depending on the query, Google might keep those symbols. In any case, use parentheses (), as Google tends to retain them more frequently.

Meta Title Characters

The title is limited to 60 characters, so make the most of every letter.

Depending on the size of each character, the use of capitals, and the language, more or fewer characters may be displayed, so my recommendation is to aim for between 45 and 55 characters to prevent it from being cut off (560 pixels).

How to Write a Powerful Meta Description?

Writing a good meta description requires time, practice, and creativity.

Put yourself in the user’s shoes and ensure it’s descriptive, attractive, persuasive, and striking.

Depending on the topic or sector, we can push creativity more or less, use emojis and symbols, apply clickbait techniques, or, conversely, be more formal.

Meta Description Characters

The description is limited to 155 characters, but from experience, I advise not exceeding 145 for several reasons:

• If the date is shown, it counts towards the length and will likely cut off the text.
• The same happens if keywords are highlighted in bold, which takes up more pixel width.
• The full text might not fit on mobile devices.

Meta Keywords

Google doesn’t take them into account, but some directories and other search engines do…

Honestly, I wouldn’t waste time on it.

Emojis and Symbols in Title and Description

For me, they are essential for improving the visibility and CTR of search results.

💡 Important: Always put text before and after the emoji in the description, or it’s very likely that Google will skip them and they won’t appear.

The emojis I’ve shared above always appear (I’ve tested them all), but keep in mind that some only show up depending on the content’s theme.

Therefore, I recommend that once you index the changes, check the SERPs and try others if the emojis or symbols from your title and description don’t appear.

The results can also vary because Google automatically adjusts the titles and descriptions for various reasons:

• According to search intent
• The presence of the keyword in a part of the text it considers more relevant
• A shorter or better-written H1
• The final pixel length they occupy is greater

Do tests and variations in the SERP simulator until you find the perfect one, and reindex the content to see the results.

Why Use a Word and Character Counter?

A character counter for SEO is essential for optimising web content, especially when you’re not using an auditor like WordPress SEO by Yoast in your CMS.

With this SEO character counter, you can adjust the texts of your titles and descriptions, so your web pages or blog posts have the best chance of appearing in the top positions of search results.

This automatic and assisted character counter is also configured to guide you in the process of creating titles and descriptions.

Moreover, Google often includes enriched snippets in the description, such as the author, date, prices, site links, events, or FAQs. For titles, the search engine may vary their size depending on whether you use capitals or the exact phrase.

Lastly, in mobile searches, the size of these texts can also vary due to the wide variety of screen sizes available.

Therefore, when you enter the SEO title and description, you’ll see that the assistant indicates the remaining characters to fill the entire SERP space and alerts you of the characters left to write without the text being cut off.

Remember, a page must have at least 300 words to be suitable for ranking, but the more text, photos, and multimedia content you include, the better, because Google favours expert content, and you’ll also rank for a wider variety of keywords.

To quickly access the character or word counter, save the address in your favourites, and access it whenever you need it. And don’t forget to share it on social media!

If you liked this SEO character and word counter, share it!

Frequently Asked Questions

Can I use emojis anywhere?

Yes, but in the meta description, you should ensure that emojis have text before and after. Otherwise, it’s likely that Google will cut and automatically remove them.

Remember to check the snippet in other search engines like Bing or Yandex, as they don’t always display the same symbols or emojis correctly.

What do I do if Google changes my title?

Ensure it’s not too short or long and doesn’t include symbols like | -, as it uses them to cut several phrases in the title.

Stick to a descriptive, useful title that resolves the user’s search intent.

What’s the perfect size for the title and description?

Try to leave a few characters free in the title, so it doesn’t reach 56, and the same for the description, write 140 characters or less.

This way, you make sure they don’t get cut off, especially when using many capitals, or when the description includes the date or reviews.