PPC Management Services

PPC Services Australia

Def. I plan and develop online advertising campaigns aimed at increasing sales or leads. We set specific, measurable, achievable, relevant and relevant objectives within a specific period of time. I develop campaigns in different channels such as Google, Facebook, Instagram, LinkedIn, TikTok or Amazon. So, interested in PPC Management Services?

How do SEM & PPC Advertising works?

Online advertising campaigns, or SEM campaigns, work in a different way to traditional campaigns. In this sense, digital advertising investment is usually linked to a Cost per Click, Cost per 1000 impressions or Cost per Acquisition. In this way, we manage to make the invested operation profitable by being able to measure and analyse the users who have interacted with our ads. There are many advantages offered by online advertising: geolocation, remarketing, measurement of results, detailed information about our target public, etc. In short, it is a type of advertising with a very broad segmentation power that allows us to specifically target our campaign and maximise results.

1.

Consultancy and Planning

To begin with, we hold a small initial meeting to find out all the information about your project, brand or product, your website and set the objectives you want to achieve with the online advertising campaign. In this sense, we put special emphasis on knowing the competitive advantages of your project, the information related to your target audience (age, gender, location, channels they usually use on a daily basis) and we plan the campaign orienting it to the channels used by your target. In this way, we adapt the ads for Google, social networks or other platforms.

2.

Online channels and keywords

Once we understand your project, we start to identify the online channels used by your target audience. The aim is to be present when your audience is looking for you directly or indirectly. To do this, we create and customise an advertising campaign in those search engines and social networks that your target uses on a daily basis. In addition, we also observe the strategy, advertisements and keywords that your competitors have used in order to observe possible errors and opportunities.

3.

Aimed at maximising ROI and maximising results.

The digital strategy and all advertising actions are aimed at optimising segmentation in order to make your investment profitable. In other words, we look at the data of your audience that is most interested in your services or products, in order to narrow down and focus your ads more specifically. In this way, we avoid spending your budget on invalid clicks or clicks that are not really interested in your project. Our goal is to maximise the result while minimising the cost.

4.

Monitoring and optimisation

Like everything else in life, care must be taken not only at the beginning, but also on a day-to-day basis. The best way to adjust an online strategy is by observing the data we receive from users so that we can improve segmentation and bid more on those devices, channels, ads, keywords, locations, times of day, days of the week, etc. that work best. The question is to focus the strategy depending on the behaviour of the audience.

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How do I work with SEM & PPC Advertising Campaigns?

There are many ways to work SEM, in particular, after working for the last 7 years with clients from all kinds of sectors, I have 5 fundamental pillars to guarantee the success of your online advertising campaigns.

Every digital advertising campaign has to be focused on a specific objective. Depending on your project, the situation it is in, the competition and your product/service, we will determine together the best way to plan the advertising strategy. Although the objective will always be determined in the initial personalised meeting, we can distinguish between the following:

  • Brand image: When your brand or company needs to make itself known and is in an initial situation, we will focus on maximising the number of impressions within a limited location so that as many users as possible are aware of it. In this sense, we try to optimise the cost per thousand impressions.
  • Maximising traffic: Once your project has passed the current situation, we focus on maximising the number of users who enter your website, see its different sections and can contact you to get your first sales or forms. In this sense, we try to optimise the cost per click.
  • Maximising sales and leads: Once your brand has become known and has a minimum of traffic on the web, we focus on maximising your sales and the forms received from potential customers. In this sense, we try to maximise the conversions of your website.

To avoid wasting your budget and make the most of your advertising investment, we carry out an exhaustive analysis of your competitors and target audience.

On the one hand, we use professional tools such as SEMrush, Ahrefs and Google Adwords to find out what has worked best for the competition and the possible mistakes they may have made. In this way, we can take advantage of the different opportunities and cover the most interesting market niche for your brand or project.

On the other hand, using tools such as Google Analytics, Google Data Studio and your different Social Media pages to understand the behaviour of your potential customers. The objective is to process the different data related to your followers that the analytical tools give us to be able to segment advertising campaigns more narrowly.

There are different channels to develop the advertising strategy of your paid campaigns. Whether through Google or Social Networks, we research the searches made by the user, their tastes and hobbies in order to reach them in the best possible way. To do this, we carry out keyword research for Google campaigns and an analysis of the advertisements made by the competition on Social Networks.

On the one hand, for Google Adwords campaigns, we use tools such as SEMrush and Ahrefs to find those searches or queries that users make to find your service or product. We investigate the cost per click for each keyword, the level of competition for each one and the search intention. The objective is to develop an optimised keyword list to guarantee the success of the campaign.

On the other hand, for Social Media campaigns, we use tools such as Facebook Ads Library, to understand the graphic design of the competitor’s elaborate ads and see how they address the target audience. The aim is to develop the necessary graphic materials to ensure the success of the campaign.

Once we have had the initial one-to-one meeting, we research the most appropriate channels to reach your audience. The main advertising channels include:

  • Google Adwords: Through ads displayed in search, banners on third-party websites or embedded videos on YouTube.
  • Social Networks: Through image or video ads, adapted to publications, stories and other formats. The main social networks are: Facebook, Instagram, LinkedIn and TikTok.
  • Amazon Ads: If your brand is based on a specific product, Amazon campaigns are often very suitable for boosting sales. In this regard, your Amazon shop must also be set up in order to be able to run such campaigns.

In addition, all campaigns are optimised by device, geolocation, time of day and day of the week.

Once we launch the advertising campaign on the different channels, we look at the data we receive to optimise the segmentation, the ads and the keywords in order to continue to make the advertising investment profitable. In addition, we will have personalised meetings in which we discuss the results that are being obtained and those services/products that should be prioritised.

Finally, monthly reports are delivered with all the detailed information of the campaigns. In this way, for the following advertisements that you may carry out in the future, you will not start from scratch and you will be able to optimise future segmentations.

The average cost-per-click (CPC) in the legal industry is $6.46 and the most expensive legal industry keyword CPC is $1090
HubSpot via Ahrefs and WordStream, 2020

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