Freelance Bing Ads Specialist
Lower Competition. Higher Returns.
If you’re running ads only on Google, you’re missing out. As a freelance Bing Ads specialist, I help businesses across Australia tap into Microsoft Advertising – a platform with less competition, lower cost-per-click, and surprisingly high-quality leads.
I create and manage tailored Bing Ads campaigns that focus on real results: more conversions, better targeting, and smarter ad spend. No fluff, no waste – just strategic ads that work.
What my clients felt before switching to Bing Ads?
Most of my clients came to me after relying solely on Google Ads. They weren’t even considering Bing Ads — thinking it was a “secondary” platform. But they were missing out on a big opportunity.
They asked:
- Is Bing Ads even worth the investment?
- Am I wasting money on poorly targeted campaigns?
- How can I bring in real leads without increasing my ad spend?
After my work with them, they had a whole new perspective on Bing Ads.
Bing Ads campaigns that actually convert
- Lower CPC: Less competition means lower cost-per-click and a better return on your ad spend.
- Smarter Targeting: Using Microsoft’s powerful audience network, I tailor your campaigns to reach the right people at the right time.
- Bing-Optimised Ad Copy: I create messaging that fits Bing’s user base — improving your click-through rate and conversions.
- Ongoing Optimisation: I don’t just set it and forget it. I regularly tweak your bids, targeting, and ad messaging to get the best results.
As a freelance PPC consultant, Bing Ads becomes more than a side platform — it becomes a reliable, cost-effective lead generator for your business.
Why work with Danielog as your freelance Bing Ads specialist?
How I manage Bing Ads campaigns?
Running ads on Bing isn’t just copy-pasting from Google Ads. The audience is different. The competition is lower. And the opportunities—when done right—can be incredibly profitable. My approach as a Bing Ads specialist is all about cutting wasted spend, increasing ROI, and getting more leads or sales from Microsoft’s network.
I manage campaigns across multiple platforms, including:
- Meta Ads (which includes Facebook Ads and Instagram Ads)
- LinkedIn Ads
Each platform has its strengths — and I’ll help you use the right one, with the right message, for the right audience.
Strategic setup and campaign planning
Before launching anything, I take time to understand your business, competitors, and market opportunities within Bing.
- Clear goals: whether it’s leads, sales, or website traffic
- Competitor analysis and keyword gaps
- Smart campaign structure using match types, ad groups, and audience layers
Keyword research and advanced targeting
Search intent on Bing is not the same as Google—and that’s why I do custom keyword research tailored to Microsoft Ads.
- Focused keywords with lower CPC and high conversion potential
- Clean keyword match setup (no waste)
- Targeting by location, device, age group, or job title
Writing ads for the Bing audience
The right message matters. I tailor ads to resonate with Bing users and encourage action.
- Ad copy that speaks to search intent
- A/B testing headlines and descriptions to find winners
- Using ad extensions (site links, callouts, promos) to boost performance
Ongoing optimisation and real-time adjustments
Bing Ads isn’t set-and-forget. I keep a close eye on every campaign and make ongoing improvements based on data.
- Smart bid adjustments by time, device or audience performance
- Removing low-value clicks and refining targeting
- Regular reporting with honest insights and action points
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Key elements of a high-performing Bing Ads strategy
Running a profitable Bing Ads campaign isn’t about copying what works on Google—it’s about using the unique features of Microsoft Ads to your advantage. Here’s how I build highly effective campaigns for better ROI.
Smart account structure
A poorly structured account burns money fast. I build your campaigns to be lean, scalable, and focused on what converts.
- Conversion tracking set up properly
- Clear campaign and ad group segmentation
- Smart use of manual or automated bidding, based on your goals
- Keyword match types organised to avoid overlap and improve CTR
Advanced audience targeting
Microsoft Ads gives us unique options that don’t exist in Google—like LinkedIn targeting. I make the most of these to reach high-value users.
- LinkedIn profile targeting (exclusive to Bing): great for B2B
- In-market audiences and custom remarketing lists
- Exclusion of low-intent or irrelevant audiences to save budget
Ad copy tailored for Bing users
Bing’s audience behaves differently. I write and test ads that connect with intent and get results.
- Copy aligned with the user’s search intent
- A/B testing of headlines and descriptions to find top performers
- Strategic use of ad extensions to boost relevance and visibility
Conversion tracking and performance analysis
Optimisation starts with accurate data. I make sure your tracking is clean and actionable.
- Conversion setup using Microsoft Advertising and Bing Webmaster Tools
- Monitoring Quality Score to improve ad relevance and cost-efficiency
- Ongoing landing page improvements to lift conversion rates
Remarketing that brings customers back
Most users won’t convert the first time. With Bing Ads, I set up remarketing campaigns that re-engage those visitors at the right time.
- Custom remarketing lists (RLSA) for high-intent users
- Smart bid strategies for return visitors
- Tailored ad messages for each stage of the customer journey
Some of my case studies
+50% impressions and +100% clicks from Google in 5 months
+94% organic traffic in 5 months
+66% more visibility in 2 months
+8,511% more revenue from Google Ads in 1 year
+1,632% conversions from Google Ads in 1 year
+550% more visibility from Google Ads in 1 year
Web Design for CoFlats.es
Web Design for Acontraplus.com
Web Support for TeatreRomea.cat
Download my FREE Bing Ads Checklist
Boost your results on Bing Ads with my SEM/PPC checklist. Optimise your ad campaigns to maximise conversions, improve ad rankings, and attract higher-quality traffic.
Common questions about my freelance Bing Ads specialist services
Yes. While Google Ads dominates in volume, Bing Ads has lower competition, often leading to cheaper CPCs and higher ROI—especially in B2B and niche sectors.
Plus, Bing users tend to have stronger buying intent and higher disposable income, making it a smart addition to your paid strategy—not a replacement.
Definitely. Bing’s audience generally includes users aged 35+, with higher incomes, and they’re more likely to shop online.
Also, Bing is the default search engine on Windows devices, Microsoft Edge, and Xbox, giving you access to a unique segment—ideal for finance, education, luxury, software, and B2B industries.
One of Bing Ads’ biggest advantages is efficiency.
You can start seeing results with as little as $150–$800 AUD/month, depending on your industry and goals. Since CPCs are lower, your cost per conversion can be much more affordable than on Google Ads.
My optimisation process includes:
- Advanced targeting – including LinkedIn profile targeting, in-market audiences, location and device targeting
- Smart bidding strategies – to drive conversions at the lowest possible cost
- High-converting ad copy – with ongoing A/B testing
- Keyword quality management – refining match types and negatives
- Remarketing strategies – to re-engage high-intent visitors and close more sales
You’ll receive clear and jargon-free reports with all the key metrics you care about:
- CTR, CPC and Quality Score – to measure ad efficiency
- Conversions and ROAS – to track return on every dollar spent
- Side-by-side insights with Google Ads – to see how each platform is performing and where to scale
