- Attend the most important B2B Marketing Leaders Forums in Australia and APAC to stay ahead in B2B marketing.
- Discover cutting-edge perspectives on revenue growth tactics, ABM, and AI from leading B2B executives.
- If you want to make sure that your brand succeeds in 2024 and beyond, don’t miss these essential events.
B2B Marketing Leaders Forums in Australia & APAC
1. B2B Marketing Leaders Forum (Melbourne & Sydney)
Melbourne (October 2024): Leading marketers will convene annually for this summit, which will cover topics such as revenue development, leadership, and tactics for remaining competitive in a market that is changing quickly. The event is essential for B2B professionals since it covers AI, digital transformation, and leadership.
More information: B2B Marketing Leaders Forum APAC
Sydney (May 2025): More than 600 marketing executives and CMOs attended one of the biggest B2B forums in Asia. The driving revenue growth, leadership, and customer experience initiatives are the main foci of the Sydney event.
More information: B2B Marketing Leaders Forum APAC
2. Marketing Leaders Summit (Melbourne)
Melbourne (October 2024): Melbourne (October 2024): This conference, which draws executives from well-known companies like McDonald’s and Spotify, focuses on developing brands, improving customer experiences, and spurring growth. Although its focus is broader, B2B marketers concerned in customer experience and leadership must not miss this.
More information: ML Summit
3. B2B Marketing Leaders Forum (Singapore and APAC)
Singapore (October 2025): Leading B2B marketers in Asia share their views at this conference, which focuses on revenue generation, digital marketing, and leadership. For anyone looking for a regional overview, this event is perfect.
More information: B2B Marketing Leaders Forum APAC
4. Forrester’s B2B Summit APAC (Singapore)
Singapore (October 2024): The goal of Forrester’s B2B Summit is to increase revenue by coordinating sales, marketing, and product initiatives. Hot subjects including data-driven insights, generative AI, and the changing buyer landscape are also covered. Senior marketing executives from a variety of businesses attend this event.
More information: Forrester
5. B2B Marketing Growth & Revenue Summit (Asia-Pacific)
This larger APAC event targets B2B marketers seeking to increase revenue with an emphasis on tactics like demand generation and growth hacking. It features prominent Australians and provides doable tactics for quickening the expansion of businesses.
More information: Marketing.com.au
6. B2B Marketing Exchange Asia (Singapore)
Professionals in the APAC marketing industry get together for this conference to discuss cutting edge approaches in demand creation, account-based marketing (ABM), and content marketing. It focuses on developing strategic growth plans and intellectual leadership.
More information: B2B Marketing Leaders Forum APAC
7. B2B Tech Marketing Forum (Singapore)
The themes covered in this tech-specific forum include digital transformation, AI integration, and coordinating marketing efforts with product development in the B2B tech industry.
More information: B2B Marketing Leaders Forum APAC
Key Trends from B2B Marketing Leaders Forums across Australia & APAC
SEO is the second best marketing channel for B2B Businesses.
1- AI Integration and Automation
Leaders in B2B marketing are utilising AI more and more for personalisation, predictive analytics, and optimisation of marketing processes.
Events like the B2B Summit APAC by Forrester are highlighting the emergence of generative AI and how it can boost revenue growth and buyer engagement.
2- Account-Based Marketing (ABM)
ABM is still a prominent strategy; it focuses on developing customised, high-value relationships with important accounts.
This strategy, which emphasises customised client experiences and coordinating sales and marketing initiatives to increase productivity and conversion rates, is often debated in APAC forums.
3- Data-Driven Customer Experience (CX)
Using data analytics and real-time feedback to improve customer journeys is quickly rising to the top of the priority list.
Data is being used by marketers to predict consumer demands and design omnichannel experiences that are seamless across touchpoints.
Actionable Takeaways for B2B Marketers
1- Adopt AI-Driven Solutions
Use AI to analyse data, automate activities, and improve personalisation.
Start simple by using predictive analytics or client segmentation, then progressively incorporate AI into more complex marketing procedures.
2- Strengthen ABM Strategies
Concentrate on highly customised campaigns for important accounts.
Use best practices and insights from ABM workshops to work closely with sales teams to provide a smooth approach from prospecting to conversion.
3- Invest in Data-Driven CX
Utilise client data to identify problem areas and enhance communication at all points of contact.
This can entail utilising real-time data for omnichannel optimization and prediction models for consumer behavior.
Case Studies and Real-Life Examples
AI Case Studies
1- Euroflorist’s Website Optimisation Using AI
Using multivariate testing and artificial intelligence, Euroflorist, a prominent online florist in Europe, enhanced the functionality of their website.
They tested hundreds of website iterations using the AI platform Evolv AI, examining user behavior to identify the best design.
This strategy improved the user experience and increased conversion rates by 4.3%, demonstrating the effectiveness of AI in B2B company digital touchpoint optimisation.
More information: DigitalDefynd
2- Starbucks’ Personalised Marketing with Deep Brew AI
Starbucks offers tailored product recommendations and timely notifications by analysing customer data from its app and loyalty program using its Deep Brew AI engine.
This AI-driven approach enhanced customer loyalty and sales by personalising experiences according to each user’s preferences.
Both overall revenue and consumer engagement increased as a result.
More information: DigitalDefynd
ABM Case Studies
1- DocuSign’s Segmentation Strategy
DocuSign had to deal with the difficulty of serving six distinct sectors.
They customised the customer journey with industry-specific material and images by putting into practice an ABM strategy.
Their sales funnel increased by 22% as a result of this strategy, which divided audiences and offered tailored message, demonstrating how ABM can successfully target a variety of clientele.
More information: Propel Growth
2- Salsify’s Multichannel ABM Campaign
Salsify blended in-person events, social media marketing, and ABM.
During a roadshow in New York, they closed many important customers in under two hours by coordinating their marketing and sales teams for an integrated approach.
The importance of integrating digital and physical touchpoints in B2B marketing was demonstrated by their ABM strategy, which led to a 22% increase in conversion.
More information: Propel Growth
3- O2’s Customised Reports for Target Accounts
Using a highly effective ABM technique, O2, a British telecoms business, produced customised reports for more than 2,000 target enterprises.
These studies, which described possible revenue and cost savings from utilizing O2’s services, had an astounding conversion rate of 67.5%.
The importance of providing high-value accounts with personalised insights is demonstrated by this example.
More information: Propel Growth
Experts Quotes & Insights on B2B Marketing Trends
Rhiannon Blackwell, ABM Marketing Leader at PwC
She emphasised how crucial it is to accept failure as a necessary part of the process when creating an ABM program from the ground up.
She exhorted marketers to take calculated chances, hone their tactics, and bring their teams together around a common goal of success. Her strategy is centered on ABM’s long-term scalability.
More information: B2B Marketing
John Watton, Senior Director of ABM at VMWare
He underlined that ABM is now a crucial component of the company and not merely a marketing tactic.
ABM can provide value beyond pipeline development by concentrating on customer success and developing internal advocates and a collaborative culture between sales and marketing.
More information: B2B Marketing
Renaye Edwards, Digital Radish
She noted during the Global ABM Conference that innovation and personalisation are the cornerstones of successful ABM.
She gave an example of a music-driven campaign that engaged CEOs and boardrooms with original compositions, showing how creativity and targeted advertising can greatly increase B2B marketing engagement.
More information: B2B Marketing
Maria Gianotti, Senior Director of Growth Marketing
She revealed that the ABM programs with the highest levels of success that she has seen are those in which sales teams actively target accounts with in-market intent.
She emphasised that the execution of highly customised, individualised ABM campaigns depends on sales and marketing being in sync.
More information: Iron Horse
Emerging Technologies in B2B Marketing
Artificial Intelligence (AI) and Predictive Analytics
AI is still very important in business-to-business (B2B) marketing, especially in areas like personalisation and predictive analytics.
One excellent example of how AI is being used to evaluate customer data and forecast future trends is Salesforce’s Einstein Analytics. This facilitates decision-making and raises conversion rates for organisations by allowing them to estimate sales, discover possible leads, and customise marketing campaigns.
More information: Marrina Decisions
Blockchain Technology
In business-to-business (B2B) settings, blockchain is becoming more and more important, particularly for guaranteeing safe transactions and open supply chain management.
Blockchain is being used by businesses like IBM to manage supply chains, guaranteeing the legitimacy of products and safe cross-border payments. Additionally, this technology gives customers more control over their data while assisting businesses in adhering to the ever-increasing data protection rules.
More information: Deloitte United States
The Metaverse and Virtual Reality (VR)
Through immersive virtual experiences, B2B marketers can now exhibit products and services in new ways thanks to the metaverse.
Businesses such as Siemens are utilising virtual reality (VR) to conduct product demonstrations and training, giving their clients an engaging, hands-on experience without requiring their physical presence.
As this technology develops, more business-to-business (B2B) firms will use virtual showrooms and events to improve client interaction.
More information: MarketingProfs
Augmented Reality (AR) in Product Showcases
AR is increasingly being used for virtual product demonstrations, allowing businesses to present their products in a more engaging and interactive way.
For example, IKEA’s Place app allows users to visualise products in their own space through AR.
In the B2B sector, this technology is being used to create virtual showrooms and enhance the buyer’s decision-making process.
More information: Marrina Decisions
FAQ Section: Attending B2B Marketing Forums
Q1: What are the benefits of attending a B2B Marketing Forum?
By participating in B2B forums, marketers may network with peers, gain insight from prominent industry figures, and keep ahead of emerging trends.
Discussion boards frequently offer useful information about emerging technologies such as artificial intelligence (AI), data-driven marketing, and account-based marketing (ABM).
Attendees of these events can also take advantage of workshops and seminars aimed at enhancing marketing leadership and promoting corporate growth.
Q2: How do I choose which B2B marketing forum is right for me?
The best forum to use will rely on your unique business requirements and objectives.
Attending events like Forrester’s B2B Summit APAC or the B2B Marketing Leaders Forum could be a great way to learn about the latest developments in blockchain and artificial intelligence.
Summits such as the Marketing Leaders Summit offer insightful information to individuals who are interested in leadership or content marketing.
Examine the forum’s subjects, presenters, and demographics to make sure it supports your corporate goals.
Q3: What should I prepare before attending a B2B marketing forum?
To better customise your experience, learn about the main speakers and themes before you go.
Make a note of the issues or queries you wish to discuss, and get ready to network by carrying business cards or scheduling appointments ahead of time.
Additionally, think about going to workshops or breakout sessions related to your particular interests, such digital transformation, AI integration, or ABM tactics.
Q4: Are these forums suitable for small businesses or startups?
Indeed, a lot of forums offer information that’s useful for companies of all kinds.
Small organisations can learn about scalable approaches, cutting-edge technologies like AI, and how to implement cost-effective marketing solutions, while larger corporations might concentrate on broad plans.
Sessions or tracks tailored especially for startups and smaller businesses are frequently included in forums.
Q5: How can I apply what I learn at these forums to my business?
The first step in putting forum insights to use is to determine which technologies or tactics were most pertinently discussed throughout the sessions.
If you attend a workshop on AI-powered marketing, for instance, think about how you may incorporate it into your present lead generation or content personalization procedures.
Talk about your main conclusions with your group, then gradually make modifications to see how they work before implementing them more widely.
