Meta Ads Expert & Management Services
Run smarter ads. Reach better audiences.
Meta Ads (Facebook Ads & Instagram Ads) can be one of the most powerful ways to grow your business — if your campaigns are set up right. But too often, budgets get wasted on the wrong audiences, weak creatives, or outdated strategies.
As a freelance Meta Ads expert, I help businesses across Australia run high-performing, data-driven campaigns on Facebook and Instagram. From strategy and creative to targeting and optimisation, I manage it all — with a focus on leads, sales, and real business growth.

How I help businesses grow with Meta Ads?
Most businesses waste money on Meta Ads without even realising it.
- Ad spend is going up, but results are flat (or worse — declining)
- You’re not sure who you’re targeting — or if it’s even the right audience
- Creative fatigue is setting in, and your ads just aren’t converting anymore
- Campaign structure is messy and hard to manage
What businesses achieve when working with me:
- Clear, conversion-focused ad strategy aligned with your business goals
- Laser-focused targeting that finds the right audience — not just any audience
- Eye-catching creative that stops the scroll and gets clicks
- Optimised ad funnels that turn attention into action (and leads into revenue)
- Clean, structured ad account setup that’s easy to scale
The result?
More leads. More sales. Less wasted spend. And a campaign that keeps improving, not just “running.”
Why work with Danielog as your Meta Ads expert?
My Meta Ads management process
Running Meta Ads that convert takes more than hitting “publish.” My process is designed to help you launch fast, scale smart, and see clear ROI — whether you’re starting from scratch or trying to fix a messy ad account.
As a freelance PPC consultant, I don’t just manage Meta Ads (Facebook & Instagram) — I also build and optimise campaigns across Google Ads, Bing Ads and LinkedIn Ads. That means your paid media strategy works together across channels to maximise impact.
Strategy & funnel planning
I kick things off by understanding your business, your audience, and your goals.
- Clarify your offers, margins, and sales process
- Map your customer journey into ad funnel stages
- Identify the best campaign objectives (leads, sales, traffic, etc.)
- Plan how ads, creative and landing pages will work together
Goal: Build a solid ad strategy that connects with the right audience at the right time.
Ad creative & copy development
Your ads need to stop the scroll, build interest, and drive action — fast.
- Write conversion-focused ad copy tailored to each funnel stage
- Select or design creative assets (images, videos, carousels)
- Test variations for different placements (feeds, stories, reels, etc.)
- Align creative with your brand and value proposition
Goal: Launch ads that not only look good, but perform.
Campaign setup & optimisation
Time to go live — with clean structure, smart targeting, and tracking in place.
- Set up campaigns, ad sets, and targeting parameters
- Install & configure Meta Pixel for tracking conversions
- Connect your CRM or lead forms where needed
- Launch with controlled budgets and A/B testing from day one
Goal: Run efficient, trackable campaigns from the get-go.
Reporting & scaling
Once live, I continuously monitor and refine — no “set and forget” here.
- Weekly reviews of ad performance, cost per result, and ROI
- Optimise based on data: audiences, placements, creative and copy
- Scale what works, pause what doesn’t — fast
- Monthly reporting in plain English (no dashboards full of fluff)
Goal: Keep your campaigns improving — and scaling — over time.

Want more leads, sales and revenue?
Here's what people are saying
Real feedback from real customers—see how Danielog is making a difference!
Daniel is a skilled digital marketing expert with strong skills in SEO & SEM. At Green Hat, he consistently delivered impressive results, optimising campaigns and websites to drive traffic and conversions. He is a great person to work with, knows what he is doing and goes the extra mile when needed.
Jakob Naumann
Green Hat
Working with Daniel was an absolute pleasure. His calm, positive approach and knack for leading effective digital strategies really set him apart. He also created a seamless digital infrastructure, integrating all key processes efficiently. Daniel’s a talented professional and a great team player who always brings out the best in those around him.
Bernat Sanromà
Creative Director
Working with Danielog has been one of the best decisions for my real estate agency. Since launching the CoFlats website, I’ve seen quality leads coming in every month, and the organic ranking has improved significantly. Daniel has a clear, effective approach, always focused on practical solutions and long-term results. The website runs smoothly, and the support I get is always quick and friendly. Highly recommend!
Martí Sans
CoFlats
My Meta Ads services
Whether you’re launching your first campaign or trying to fix underperforming ads, I offer flexible Meta Ads services tailored to your goals. Everything’s built to get results — not just reach.
Need ongoing Meta Ads support?
I also offer month-to-month ad management — with fresh creatives, performance reviews, and strategic scaling to grow your ROI.
Campaign strategy & funnel planning
Perfect if you need clarity before spending another dollar on ads.
- Define ad objectives that align with business goals (leads, sales, bookings)
- Map out full-funnel campaigns to guide users from awareness to conversion
- Plan offers, hooks and creative angles that connect with your audience
- Competitor analysis to spot positioning gaps
Ad creative & copywriting
For when your current ads blend in — or just don’t convert.
- Scroll-stopping visuals and thumb-friendly design
- High-converting ad copy tailored to each stage of the funnel
- Creative testing across placements (feeds, stories, reels)
- Hook-driven content that speaks to your buyer’s mindset
Audience targeting & segmentation
Because hitting the right audience is half the battle (if not more).
- Build custom and lookalike audiences using pixel data and CRM inputs
- Segment by behaviour, interest, device and intent
- Identify audience fatigue and refresh targeting regularly
- Exclude irrelevant traffic to reduce wasted spend
Campaign setup & budget control
For businesses that want clean setup and clear control over what’s spent.
- Ad account structuring for long-term clarity and efficiency
- Budget split recommendations across awareness, consideration, and conversion
- Pixel setup, event tracking and lead form integrations
- Campaign naming, testing frameworks and A/B structure
Performance tracking & reporting
If you’re tired of unclear reports or not knowing what’s working.
- Weekly check-ins and ad optimisations — no “set and forget”
- Clear reporting on cost per result, ROI, and top-performing creatives
- Actionable insights to keep improving every month
- Transparent results — no fluff, no hiding behind numbers
Some of my case studies

+50% impressions and +100% clicks from Google in 5 months

+94% organic traffic in 5 months

+66% more visibility in 2 months

+8,511% more revenue from Google Ads in 1 year

+1,632% conversions from Google Ads in 1 year

+550% more visibility from Google Ads in 1 year

Web Design for CoFlats.es

Web Design for Acontraplus.com

Web Support for TeatreRomea.cat
Download my FREE Google Ads and Bing Ads Checklist
Boost your results on Google Ads and Bing Ads with my SEM/PPC checklist. Optimise your ad campaigns to maximise conversions, improve ad rankings, and attract higher-quality traffic.
Common questions about my META Ads services
Absolutely — if you know how to use them. While the platform has changed, Meta Ads (Facebook & Instagram) still offer incredible targeting options and ROI potential — especially for service businesses, ecommerce, and local brands. The key is smart strategy and ongoing optimisation.
That depends on your goals, margins, and market. I’ve worked with budgets ranging from $500/month to $50K/month. I’ll help you set realistic expectations, scale gradually, and avoid wasting spend early on.
I can do both. If you’ve got existing visuals, I’ll optimise and test them. If you need fresh creative, I can help design assets, write the copy, or collaborate with your designer to get it right. The goal is always: scroll-stopping + sales-driving.
Yes — and it’s actually one of the most common things I do. I’ll review your current structure, audience settings, creative, and performance, then rebuild or refine what’s needed. Sometimes a simple restructure can turn things around quickly.
I track everything — from clicks and cost-per-lead to actual conversions and return on ad spend (ROAS). You’ll get monthly reports with plain-English takeaways and clear numbers, so you always know what’s working, what’s not, and what’s next.