PPC Management Services
PPC Freelance Australia
Def. I plan and develop online advertising campaigns aimed at increasing sales or leads. We set specific, measurable, achievable, relevant and relevant objectives within a specific period of time. I set up campaigns in Google Ads and Bing Ads.

How my clients felt before using PPC management services with Danielog?
Frustrated. Many businesses struggled to manage their PPC campaigns effectively, overspending on ads that didn’t generate meaningful results. They found it challenging to create campaigns that connected with their target audience while staying within budget.
They often asked:
- Why aren’t my PPC ads converting into sales or leads?
- How can I lower my ad spend without losing visibility?
- What strategies will help my campaigns perform better?
At Danielog, I transform underperforming PPC campaigns into cost-effective, high-converting strategies that deliver measurable results.
After Danielog: PPC campaigns that deliver results
With my PPC management services, my clients gain a competitive edge in their advertising efforts. They achieve:
- Precise audience targeting: ensuring your ads reach the right people at the right time.
- Budget optimisation: making every dollar count by focusing on high-performing keywords and strategies.
- Ad copy and creative that convert: crafting compelling messages that drive clicks and engagement.
- Performance tracking and insights: detailed reports that highlight what’s working and how to keep improving.
With Danielog, PPC management isn’t just about running ads—it’s about driving growth, increasing ROI, and achieving your business goals.
Why trust Danielog for your SEM/PPC campaigns?
How do SEM & PPC advertising works?
Online advertising campaigns, or SEM campaigns, work in a different way to traditional campaigns. In this sense, digital advertising investment is usually linked to a Cost per Click, Cost per 1000 impressions or Cost per Acquisition.
In this way, we manage to make the invested operation profitable by being able to measure and analyse the users who have interacted with our ads.
There are many advantages offered by online advertising: geolocation, remarketing, measurement of results, detailed information about our target public, etc.
In short, it is a type of advertising with a very broad segmentation power that allows us to specifically target our campaign and maximise results.
Consultancy and planning
To begin with, we hold a small initial meeting to find out all the information about your project, brand or product, your website and set the objectives you want to achieve with the online advertising campaign.
In this sense, we put special emphasis on knowing the competitive advantages of your project, the information related to your target audience (age, gender, location, channels they usually use on a daily basis) and we plan the campaign orienting it to the channels used by your target.
In this way, we adapt the ads for Google, social networks or other platforms.
Online channels and keywords
Once we understand your project, we start to identify the online channels used by your target audience.
The aim is to be present when your audience is looking for you directly or indirectly. To do this, we create and customise an advertising campaign in those search engines and social networks that your target uses on a daily basis.
In addition, we also observe the strategy, advertisements and keywords that your competitors have used in order to observe possible errors and opportunities.
Aimed at maximising ROI and maximising results.
The digital strategy and all advertising actions are aimed at optimising segmentation in order to make your investment profitable.
In other words, we look at the data of your audience that is most interested in your services or products, in order to narrow down and focus your ads more specifically.
In this way, we avoid spending your budget on invalid clicks or clicks that are not really interested in your project. Our goal is to maximise the result while minimising the cost.
Monitoring and optimisation
Like everything else in life, care must be taken not only at the beginning, but also on a day-to-day basis.
The best way to adjust an online strategy is by observing the data we receive from users so that we can improve segmentation and bid more on those devices, channels, ads, keywords, locations, times of day, days of the week, etc. that work best.
The goal is to focus the strategy depending on the behaviour of the audience.

Want more visibility online?
Here's what people are saying
Real feedback from real customers—see how Danielog is making a difference!
Daniel is a skilled digital marketing expert with strong skills in SEO & SEM. At Green Hat, he consistently delivered impressive results, optimising campaigns and websites to drive traffic and conversions. He is a great person to work with, knows what he is doing and goes the extra mile when needed.
Jakob Naumann
Green Hat
Working with Daniel was an absolute pleasure. His calm, positive approach and knack for leading effective digital strategies really set him apart. He also created a seamless digital infrastructure, integrating all key processes efficiently. Daniel’s a talented professional and a great team player who always brings out the best in those around him.
Bernat Sanromà
Creative Director
Working with Danielog has been one of the best decisions for my real estate agency. Since launching the CoFlats website, I’ve seen quality leads coming in every month, and the organic ranking has improved significantly. Daniel has a clear, effective approach, always focused on practical solutions and long-term results. The website runs smoothly, and the support I get is always quick and friendly. Highly recommend!
Martí Sans
CoFlats
How do I work with SEM & PPC paid campaigns?
There are many ways to work SEM, in particular, after working for the last 10 years with clients from all kinds of sectors, I have 5 fundamental pillars to guarantee the success of your online advertising campaigns.
Customised PPC strategy
Every paid campaign has to be focused on a specific objective. Depending on your project, the situation it is in, the competition and your product/service, we will determine together the best way to plan the PPC strategy.
Although the objective will always be determined in the initial personalised meeting, we can distinguish between the following:
- Brand awareness: When your brand or company needs to make itself known and is in an initial situation, we will focus on maximising visibility within a limited location so that as many users as possible are aware of it.
- In this sense, we optimise the cost per thousand impressions.
- Maximising traffic: Once your project has passed the current situation, we focus on maximising website traffic, see its different sections and can contact you to get your first sales or forms.
- In this sense, we optimise the cost per click.
- Maximising sales and leads: Once your brand is known and you have historical data on conversions, we focus on maximising your sales and form submissions from potential customers.
- In this sense, we maximise the conversions of your website.
Competitor analysis and audience targeting
To avoid wasting your budget and make the most of your media budget, we carry out an exhaustive analysis of your competitors and audience segmentation.
On the one hand, we use professional tools such as SEMrush, Ahrefs and Google Adwords to find out what has worked best for the competition and the possible mistakes they may have made. In this way, we can take advantage of the different opportunities and cover the most interesting market niche for your brand or project.
On the other hand, using tools such as Google Analytics, Google Data Studio and your different Social Media pages to understand the behaviour of your potential customers. The objective is to process the different data related to your followers that the analytical tools give us to be able to segment paid campaigns more efficiently.
Keyword Research
There are different channels to develop the advertising strategy of your paid campaigns. Whether through Google Ads or Bing Ads, we research the searches made by the user, their interests and hobbies in order to reach them in the best possible way. To do this, we carry out keyword research for paid search campaigns and an analysis of the ads made by the competition on display and cross-network campaigns.
We use tools such as SEMrush and Ahrefs to find those searches or queries that users make to find your service or product. We investigate the cost per click for each keyword, the level of competition for each one and the search intention. The objective is to develop an optimised keyword list to guarantee the success of the campaign.
Campaign planning and implementation
Once we have had the initial one-to-one meeting, we research the most appropriate channels to reach your audience. The main advertising channels include:
- Google Ads: Through ads displayed in search, display or cross-network campaigns such as Performance Max or Demand Gen.
- Bing Ads: With a lower competition and CPC than Google Ads, it is a very effective channel, especially for the B2B audience.
In addition, all campaigns are optimised by device, geolocation, negative keywords, audiences, time of day and day of the week.
Optimising and measuring results.
Once we launch the advertising campaign on the different channels, we look at the data we receive to optimise the segmentation, the ads and the keywords in order to continue to make the advertising investment profitable. In addition, we will have personalised meetings in which we discuss the results that are being obtained and those services/products that should be prioritised.
Finally, monthly reports are delivered with all the detailed information of the campaigns. In this way, for the following advertisements that you may carry out in the future, you will not start from scratch and you will be able to optimise future segmentations.
Work & Case Studies

SEO for Tech Business

SEO for B2B Business

SEO for Real State Agency

PPC for E-Commerce Business

PPC for B2B Company

PPC for Hospitality Business

Web Design for CoFlats.es

Web Design for Acontraplus.com
