Freelance PPC Consultant in Australia
More Conversions. Less Wasted Ad Spend.
I’m a freelance PPC consultant helping businesses across Australia design, manage, and optimise Google Ads and Bing Ads campaigns that actually convert.
Whether you’re a small business, a growing e-commerce brand, or a service provider, my approach is fully strategic—every campaign is built around your specific goals, with measurable results. This isn’t about vanity clicks—it’s about attracting qualified traffic that turns into leads and sales.
How I help businesses maximise their paid ad campaigns?
Google Ads and Bing Ads are powerful tools to drive qualified traffic and generate immediate results—but many businesses run into the same problems:
- High cost-per-click (CPC) with little return
- Poor audience targeting, leading to wasted ad spend
- Difficulty tracking performance and knowing what’s actually working
As a freelance PPC consultant, I build and manage data-driven campaigns designed to get the most out of every dollar you invest.
More leads. Lower cost per conversion.
When you work with me, you get a fully optimised and goal-focused campaign. I’ll help you:
- Target the right audience: Using detailed segmentation and keyword intent
- Write high-converting ad copy: With compelling headlines, callouts and sitelinks
- Use your budget wisely: Doubling down on top-performing ads, cutting what doesn’t work
- Measure what matters: With transparent reporting on conversions, CPC, ROAS, and more
Whether you’re starting from scratch or need to fix underperforming campaigns, I’ll help turn your ads into a reliable growth channel.
Why work with me as your freelance PPC consultant?
How I optimise your PPC campaigns for real results?
Running ads is easy. Making them profitable? That’s where the strategy comes in. As a freelance PPC consultant, I don’t just set up campaigns and walk away. I continuously analyse and optimise every aspect—from keyword targeting to ad copy to landing page experience—to lower costs and increase your conversions.
I manage campaigns across multiple platforms, including:
- Meta Ads (which includes Facebook Ads and Instagram Ads)
- LinkedIn Ads
Each platform has its strengths — and I’ll help you use the right one, with the right message, for the right audience.
Advanced keyword research and targeting
Precise targeting is key to reaching the right audience and avoiding wasted ad spend. I identify the most profitable opportunities for your brand.
- Target keywords with strong buying intent
- Exclude irrelevant or low-converting terms
- Refine targeting by location, device, interests and behaviour
- Use audience lists for remarketing and lookalike targeting
High-performance ad creation
Great ads don’t just get clicks—they convert. I create persuasive and action-driven ads designed to speak directly to your audience at every stage of the funnel.
- Compelling ad copy tailored to your brand and offer
- A/B testing to find the highest-performing variants
- Messaging aligned with different funnel stages
- Strategic use of ad extensions to boost visibility and CTR
Smarter budget and bidding management
Success isn’t about spending more—it’s about spending smarter. I optimise budget allocation and bidding strategies to ensure every dollar counts.
- Use of smart bidding or manual strategies based on your goals
- Optimise CPC to get more results for less
- Bid adjustments by time, location and device
- Control over daily budget to avoid overspending
Conversion-focused landing pages
Clicks don’t mean much if your website isn’t converting. I optimise your landing pages to turn traffic into leads, sales or bookings.
- Clean and mobile-friendly design with fast load speeds
- Persuasive messaging aligned with the ad promise
- Trust-building elements: testimonials, security badges, guarantees
- Streamlined forms designed to maximise completions
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SEM campaign management specialist
To scale your results and maximise ROI, you need more than just Search Ads. I help you expand across key PPC channels—Google Shopping, Maps, YouTube, Display and more—without wasting your budget.
Google Shopping for Ecommerce
If you run an online store, Google Shopping is essential. I help you get the most out of your product listings with smart segmentation and feed optimisation.
- Feed creation and optimisation via Google Merchant Center
- Smart bidding strategies to maximise ROAS
- Product segmentation by category, brand, or price range
- Dynamic remarketing to re-engage past visitors
Google Maps and local campaigns
If you have a physical location, local campaigns on Google Maps can drive more foot traffic and in-store conversions.
- Setup and optimisation of your Google Business Profile ads
- Hyperlocal targeting by radius, suburb or postcode
- Ads with direct calls, directions and location extensions
- Review strategy to boost reputation and local trust
YouTube and display advertising
Video and banner ads are powerful tools for brand awareness and retargeting. I design campaigns that engage and convert.
- YouTube Ads built for views, engagement, and action
- Google Display Ads with precise audience targeting and remarketing
- Dynamic retargeting for users who abandoned your site
- Constant performance tracking to lower cost per conversion
Tracking, analytics and transparent reporting
Data is power—when it’s analysed right. I deliver insights, not just numbers, so you can make confident decisions.
- Advanced GA4 and Google Tag Manager setup
- Conversion tracking with accurate attribution models
- Custom reports focused on real business outcomes
- Actionable insights to continuously improve performance
Remarketing and custom audience strategy
Don’t lose warm leads. I implement tailored remarketing strategies to bring visitors back and guide them through the funnel.
- Custom audience creation based on on-site behaviour
- Dynamic remarketing via Google Display and YouTube
- Funnel-specific ad segmentation for higher conversions
- Integration with email marketing for better retention
Some of my case studies
+50% impressions and +100% clicks from Google in 5 months
+94% organic traffic in 5 months
+66% more visibility in 2 months
+8,511% more revenue from Google Ads in 1 year
+1,632% conversions from Google Ads in 1 year
+550% more visibility from Google Ads in 1 year
Web Design for CoFlats.es
Web Design for Acontraplus.com
Web Support for TeatreRomea.cat
Download my FREE Google Ads and Bing Ads Checklist
Boost your results on Google Ads and Bing Ads with my SEM/PPC checklist. Optimise your ad campaigns to maximise conversions, improve ad rankings, and attract higher-quality traffic.
Common questions about my freelance PPC consultant services
That depends on your industry, competition, location targeting, and goals. But here’s a general guide:
- Local businesses: A starting budget of $500–$800/month can bring in qualified traffic.
- Ecommerce or high-CPC sectors: Starting at $1,500/month is recommended to see scalable results.
What matters most is not how much you spend, but how smartly it’s managed. My goal is to make every dollar work harder for you by reducing waste and improving conversions.
Unlike SEO, PPC can generate results quickly.
- You can start getting traffic and leads within 24–48 hours of launching a campaign.
- In the first 2–4 weeks, I fine-tune keywords, bids, and ads for performance.
- Within 2–3 months, campaigns typically reach peak efficiency through continuous optimisation.
I manage campaigns across multiple paid media platforms, depending on your business type and goals:
- Google Ads (Search, Display, Shopping, YouTube, Maps)
- Microsoft Ads (Bing) – great for B2B and lower competition niches
- Google Shopping – ideal for ecommerce businesses
- YouTube Ads – video campaigns for brand awareness and engagement
- Google Display Network – banner ads for remarketing and reach
- Google Maps Ads – perfect for driving local store visits
Each channel has its strengths, and I’ll recommend the best mix based on your target audience.
Success isn’t just about clicks—it’s about profitable conversions. I track key metrics like:
- CTR (Click-Through Rate) – to assess ad engagement
- CPC (Cost per Click) – to manage spend efficiently
- Conversion Rate – to measure lead or sale performance
- Cost per Conversion – to ensure you get more customers for less
- ROAS (Return on Ad Spend) – to calculate campaign profitability
- Impression Share – to see how much visibility you’re getting vs. competitors
- Attribution Modelling – to understand what really drives conversions
You’ll receive clear reports and insights that connect performance to real business outcomes.
Many clients come to me after working with agencies that:
- Spent their budget with little visibility on ROI
- Provided vague reports or didn’t explain strategies
- Lacked personalised service and flexibility
Here’s what you get working with me:
- Tailored strategies, not one-size-fits-all templates
- Budget efficiency, focused on what works, not what looks good
- Full transparency, with clear reports and regular check-ins
- Direct contact, fast response times, no account managers
- No hidden fees or agency overheads – just results
If you want more conversions and less wasted spend, I’m here to help you grow profitably.
