Freelance Google Ads Specialist
Campaigns That Convert. No Wasted Spend.
As a Freelance Google Ads Specialist, I design data-driven SEM strategies focused on maximising your return on ad spend (ROAS). My goal is simple: more qualified leads, lower cost-per-click, and better results without wasting your budget.
I combine advanced targeting, real-time optimisation, and clear performance tracking to ensure your business reaches the right audience at the right time — whether you’re looking to drive traffic, capture leads, or increase online sales.
What my clients felt before working with a Google Ads specialist?
Frustrated. Spending money on ads without clear results. They kept asking:
- Why aren’t my ads generating leads or sales?
- How can I lower my cost-per-click without losing quality traffic?
- Am I targeting the right audience?
As a freelance PPC specialist, my job is to turn that frustration into high-performing, profitable campaigns with measurable returns.
Google Ads campaigns that actually deliver
- Smart Targeting: Reach the right people at the right time with laser-focused audience segmentation.
- Budget Efficiency: Cut down your cost-per-conversion and get more out of every dollar spent.
- High-Impact Ads: Compelling copy and creatives that grab attention and drive action.
- Ongoing Optimisation: Constant data-driven adjustments to maximise your campaign’s performance.
Why work with Danielog as your freelance Google Ads specialist?
How I optimise your Google Ads campaigns for maximum ROI
My approach combines advanced targeting, data-driven decisions, and ongoing optimisation to ensure your ads perform at their highest potential. I also offer expert Bing Ads management – a powerful platform for B2B businesses with less competition and untapped opportunities.
I manage campaigns across multiple platforms, including:
- Meta Ads (which includes Facebook Ads and Instagram Ads)
- LinkedIn Ads
Each platform has its strengths — and I’ll help you use the right one, with the right message, for the right audience.
Advanced audience targeting
Throwing ads into the void doesn’t work. Effective targeting ensures your ads reach the right people at the right time with the right message.
Here’s how I do it:
- Search intent segmentation: I focus your ads on users who are actively searching for your product or service.
- Custom audiences: I use your website data, past interactions, and remarketing lists to attract high-quality leads.
- Location and schedule optimisation: I adjust your campaigns based on top-converting regions, times and devices.
Ad copy that converts
Your ad is the first impression. I create compelling, high-performing ad copy that drives clicks and action.
What’s included:
- Intent-based copywriting: Focused on real benefits, urgency, and clear calls-to-action.
- Ongoing A/B testing: I test multiple ad variations to find what resonates best with your audience.
- Strategic ad extensions: I implement sitelinks, callouts, call extensions and promotions to increase visibility and CTR.
Budget control and cost efficiency
Many campaigns waste spend on irrelevant clicks. My job is to ensure every dollar is used smartly to maximise your ROI.
How I do it:
- Smart bid strategies: I use machine learning and manual controls to optimise bids for conversion – not just clicks.
- Exclusion of low-quality traffic: I block irrelevant search terms and poor-performing placements.
- CPC optimisation: I reduce your cost-per-click while increasing your conversion volume.
Ongoing optimisation and performance tracking
Google Ads success isn’t “set and forget”. I monitor your campaigns weekly to keep improving results.
My process:
- KPI tracking: I analyse CTR, CPC, CPA, conversion rate, impression share, and ROAS.
- Keyword refinements: Weekly optimisations on match types, search terms, and negative keywords.
- Advanced remarketing: I reconnect with users who’ve interacted but haven’t converted – turning interest into sales.
Want more leads, sales and revenue?
Here's what people are saying
Real feedback from real customers—see how Danielog is making a difference!
Advanced Google Ads strategies that fuel your growth
Not all campaigns are created equal. Depending on your business model, I apply specialised strategies to help you drive qualified traffic and increase conversions efficiently.
Search campaigns
When someone searches for a product or service, appearing at the top of Google can be a game-changer. Search campaigns capture users with high purchase intent.
How I do it:
- Strategic keyword selection: I target high-converting, intent-rich keywords relevant to your offer.
- Quality Score optimisation: I improve ad relevance and landing page experience to lower CPCs and outrank your competitors.
- Device, location and time-based targeting: I tailor ads based on device type, location, time of day and day of the week to maximise ROI.
Google Shopping for E-commerce
If you run an online store, Google Shopping allows you to showcase your products with images, prices and direct links—right within the search results.
How I do it:
- Advanced Merchant Center setup: I ensure your feed is optimised with clean images, accurate prices, and keyword-rich descriptions.
- Product segmentation by profitability: I prioritise best-sellers and high-margin products for maximum return.
- Smart Shopping campaigns: I use automation to find the best audiences and placements with lower cost per sale.
Display and YouTube advertising
Over 90% of consumers see a Display or YouTube ad before purchasing. A well-crafted visual campaign boosts brand awareness and buyer intent.
How I do it:
- Behavioural targeting: I reach people based on interests, intent, and past behaviour.
- High-converting creatives: I design visually compelling banners and videos optimised for YouTube.
- Placement exclusion: I block low-quality websites and irrelevant inventory to protect your brand and budget.
Remarketing strategies
Around 70% of users won’t convert on their first visit. Remarketing helps you stay top-of-mind and bring them back when they’re ready to buy.
How I do it:
- Audience segmentation: I group visitors by behaviour (product views, cart abandoners, past buyers) for hyper-targeted messaging.
- Dynamic remarketing: I show tailored ads featuring the exact products or services users previously viewed.
- Funnel-based retargeting: I deliver personalised ads based on where users are in the decision-making process.
Local and service-based campaigns
If you have a brick-and-mortar business, Google Ads can drive real foot traffic and phone calls from nearby customers.
How I do it:
- Google Business Profile optimisation: I make sure your store or service appears on Google Maps and local search results.
- Click-to-call and directions campaigns: I simplify contact and navigation for users on mobile.
- Advanced geo-targeting: I display ads only to users within your service area, down to specific suburbs or postcodes.
Some of my case studies
+50% impressions and +100% clicks from Google in 5 months
+94% organic traffic in 5 months
+66% more visibility in 2 months
+8,511% more revenue from Google Ads in 1 year
+1,632% conversions from Google Ads in 1 year
+550% more visibility from Google Ads in 1 year
Web Design for CoFlats.es
Web Design for Acontraplus.com
Web Support for TeatreRomea.cat
Download my FREE Google Ads Checklist
Boost your results on Google Ads with my SEM/PPC checklist. Optimise your ad campaigns to maximise conversions, improve ad rankings, and attract higher-quality traffic.
Common questions about my freelance Google Ads specialist services
Google Ads can generate traffic and conversions from day one, but ongoing optimisation is essential for improving performance and ROI.
What affects the speed of results:
- Competition in your industry and the cost per click (CPC)
- Quality and relevance of your ads and landing pages
- Historical data and conversion tracking that Google can use to optimise campaigns
Most clients see noticeable improvements within 2–4 weeks, with peak performance after 2–3 months of continuous optimisation.
There’s no one-size-fits-all budget, but you need enough to gather meaningful data and optimise effectively.
General budget guidelines:
- Local businesses: from $500–$800/month
- eCommerce or high-volume websites: from $1,500/month
- Highly competitive industries (law, real estate, SaaS): from $2,500/month+
My goal is to maximise return on every dollar—not just spend more, but spend smarter.
My method is built on data analysis, strategic testing, and constant refinement.
Key strategies I use:
- Precise targeting to reach only your most valuable audience
- Negative keywords to filter out irrelevant clicks
- Smart bidding to get more conversions at lower cost
- A/B testing on ads and extensions to improve click-through rate
- Landing page optimisation to increase conversion rate beyond the ad itself
Most clients see their cost per conversion drop by 20–50% within the first three months.
Transparency is part of my process. You’ll get clear reports and strategic insights—no jargon, no fluff.
I track key performance metrics like:
- Impressions and clicks to measure reach
- CTR (Click-Through Rate) to evaluate ad effectiveness
- Cost per conversion to assess return
- ROAS (Return on Ad Spend) to track profitability
- Impression share to see how your visibility compares to competitors
- Real conversions like form submissions, phone calls, or sales
Each month, you’ll receive an actionable report with next steps for continuous improvement.
As a freelance Google Ads specialist, I offer what agencies often can’t:
- Full transparency and access to your account
- No hidden fees or agency margins
- Direct communication with the person managing your campaigns
- Custom strategies, not templated setups
- Weekly optimisation, not set-and-forget
If you want someone who treats your budget like their own and is truly committed to results, let’s work together.
