Google Ads is one of the most powerful tools in digital marketing… but let’s be honest, it can also be a major time suck.
Between building keyword lists, writing copy, testing variations, and analysing performance, it’s easy to feel like you’re drowning in spreadsheets and tab overload.
That’s where AI tools like ChatGPT and others can make a huge difference — not by taking over your campaigns, but by helping you work smarter, not harder.
Here’s how you can start using AI today to improve your Google Ads workflow — no coding skills, no fluff.
Generate campaign ideas (faster)
Sometimes the hardest part is just getting started.
You can use ChatGPT or similar tools to:
- Brainstorm campaign themes based on your audience or offer
- Suggest different angles or pain points to test
- Come up with ad group structures for SKAGs or STAGs
- Localise or adapt ideas to different markets
Prompt idea:
You are a senior Google Ads strategist with 10+ years of experience managing large-scale paid search campaigns across multiple industries (e-commerce, SaaS, local services, etc.). You deeply understand performance metrics (ROAS, CPA, CTR, etc.), keyword intent, match types, quality score, audience segmentation, and A/B testing. You are also proficient in analysing Search Terms Reports, writing high-performing ad copy, and building structured campaign architectures (SKAGs, STAGs, Performance Max, etc.).
Based on this expertise, help me with the following Google Ads task: [INSERT YOUR TASK].
Please explain your reasoning clearly and practically, avoid generic advice, and include relevant examples, best practices, and potential pitfalls to avoid. If any assumptions are being made, state them. If data is required, specify how it should be gathered or estimated.You won’t always get perfect answers, but it’s a great jumping-off point.
Write better ad copy (without starting from scratch)
Writing Google Ads that convert is an art — but AI can help you draft faster and test more versions.
You can ask AI to:
- Write multiple headline + description variations
- Match tone of voice (formal, casual, playful…)
- Focus on specific USPs or benefits
- Rework low-performing copy using performance data
Pro tip:
Don’t just copy-paste. Use AI drafts as a base, then tweak them like a human with context and nuance.
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Analyse search terms reports with ease
Digging through hundreds of search queries manually? No thanks.
AI can:
- Categorise search terms into themes
- Highlight irrelevant queries to negative
- Spot new keyword opportunities
- Suggest intent levels based on phrasing
Just export your Search Terms report, paste it into a spreadsheet or ask ChatGPT to summarise insights. You can even ask it to “flag high-intent, non-branded queries”.
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Speed up performance analysis
Instead of staring at performance tables for hours, you can feed AI your campaign data and ask things like:
- “Which campaigns had the best ROAS in Q1?”
- “What patterns do you see across device performance?”
- “Summarise key changes in conversion rate month over month.”
Tools like Code Interpreter in ChatGPT or Google Sheets + GPT plugins can be super helpful here.
Automate repetitive tasks
While Google Ads already offers automation, AI can help take it further — especially if you’re comfortable with scripts or APIs.
AI can:
- Suggest Google Ads scripts (like pausing low-performing ads)
- Draft rules based on your KPIs
- Help write ad customiser feeds
- Clean messy data before uploading
Even if you’re not a developer, you can describe what you want and AI can help you get closer.
Use AI into your Google Ads strategy
AI isn’t here to replace marketers — it’s here to enhance what we do.
The human element still matters. Understanding your audience, setting strategy, interpreting results… that’s where you bring the real value.
But if AI can help you save time, test faster, and make better decisions? That’s a win-win.
Ready to give it a try?
Start by picking one part of your workflow to streamline with AI — maybe writing headlines, or reviewing search terms. Test it. Tweak it. See what sticks.
And if you want help exploring how AI fits into your Google Ads process, feel free to get in touch. I have over 10 years experience as SEM and PPC specialist and I’m happy to help you.
